This goes back to day 39.
The game has changed – forever!
However, this is, after all, another workable approach for those times.
An excellent modular menu from a Michelin one-star restaurant that you pick up and fly home to enjoy.
So what is so smart?
You do not have to reinvent the wheel. It is a well know procedure we all know from fast food. Here the focus is on real food and not on a value stream for stuff that is only legally considered as food and optimized to squeeze the last micro cent of margin. In terms of the Extended Business Model Canvas, it is just a new channel without any changes to the rest.